ABC News Scrambles to Fill Top Producer Slot at Good Morning America
Brian Steinberg, provided by
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ABC is looking for a new producer to open the network for business each morning.
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The job is a critical one at ABC and its parent company, Walt Disney Co. “GMA” generated $293.6 million in advertising in 2020, according to Kantar, a tracker of ad spending, compared with $357.6 million for NBC’s “Today” and $185.4 million for “CBS This Morning” on CBS. And the show has recently been expanding. In 2018, ABC News launched an afternoon extension of the program that, after a shaky start, has functioned as sort of a news update for midday viewers. In 2019, ABC expanded the hours of the show’s Saturday broadcast, part of a bid to get more stations to run the program across the U.S.