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Why Audio OTT Apps are Growing in India

Cheap data and smartphone penetraion are driving the growth of audio OTT apps in India, with the rise of regional content being the next big thing - Issue Date: Aug 07, 2022

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Week at a glance: RK Swamy, BBDO part ways; Voot s IPL windfall; The might of dubbing

Week at a glance: RK Swamy, BBDO part ways; Voot s IPL windfall; The might of dubbing
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Gaana s Shashwat Goswami on the growing clout of regional content in music streaming

Gaana s Shashwat Goswami on the growing clout of regional content in music streaming
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Turn up the volume! Podcast marketing becomes brands new favorite

Mumbai: Covid-19 disruptions and months-long lockdowns hampered the marketing industry for the last two years. While some mediums became irrelevant during the pandemic, others witnessed enormous growth. One leading example of the latter is podcast! Experts feel that with the restriction on movement during the pandemic, podcast emerged as a screen-free comfortable medium to

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Podcast consumption on Gaana jumped 40 % YoY in 2021: CMO Shashwat Goswami

If the digital revolution paved the way for the OTT boom, it also provided a fresh impetus to the audio industry to evolve with the changing times. As the habit of consuming content on the go became a lifestyle for people, audio emerged as the most convenient option to keep one entertained and informed without any hassles.

Abhay maheshwariRajnish kaushikShaswat goswamiDeepak medatwalMidia researchUnited kingdom basedTimes internet ownedGaana originalsShashwat goswamiAudio streamingOtt boom