in a cocktail bar when i met you by the early 1980s, new wave is used to describe these sleek, dressy, cool bands that are coming out of england. don t you want me baby don t you want me, oh british artists all understood how to use visuals in a way that i think american artists didn t necessarily get that quickly. do you really want to hurt me do you really want to make me cry do you really want to hurt me? is a good song. it s a song old people like and young people like. so i think the proof is in the pudding. buy it and eat it. mtv actually met with duran duran s managers and said, we re looking for kind of like james bond videos on location. and their managers are the ones that went to the band members and said, look, we really need
i need an easy friend this music that was bubbling out of places like portland and seattle, and bands like nirvana that weren t looking to fit in to what was being played on mtv or what was being played on radio. i can t see you every night eventually radio and mtv came to them. the seeds of what will happen in the next decade are already all there by the end of the 80s. college rock, like r.e.m., was something new entirely. follow me, yeah follow me got my spine i ve got my orange crush the way that peter buck played guitar and the way that stipe sang, where the voice was incredible but you couldn t quite figure out what he was saying, it just made them more alluring and kind of more mysterious. you could get why that band would become huge.
immense shock and grief to the first rock n roll assassination. it was like in one moment the 60s and the 70s got murdered. in his life he s given more love than most men and women on the face of this earth. we re here to prove that love is not dead, even though john is. you know, you start the decade with the death of a beatle. you don t really know where you re going to go from that point, you know, culturally or musically. for a while it seemed there was nothing new on the horizon. announcing the latest achievement in home entertainment. the power of sight. video. the power of sound. stereo. mtv. music television. we all are so excited about this new concept in tv. we ll be doing for tv what fm did for radio. at the time the world was saying, we don t think anybody is going to watch videos over and over. but we knew we had something special.
ooh, my little pretty one, pretty one when you gonna give me some time sharona mtv made you feel like those artists were in the room. you had a personal concert all day. crack that whip when you have the rotation of, say, maybe 100 different videos being rotated over and over on mtv, they do a great job of exposing new acts. here in my car where the image breaks down will you visit me please if i open my door in cars britain was ahead of the curve. they had a ton of videos in their inventory, and that was what paved the way for this accidental second british invasion. if you look at some of the groups on the popular music charts in america today you can t help asking where on earth did they come from? well, the answer is the same today as it was two decades ago. they come from britain. the music isn t anything like the famous group that came from there, the beatles. you ve got to understand, they were 20 years ago. we re a new generation. a new wave. you
but there s one group that s not happy with mtv. many black artists who have been told their music doesn t fit the format. that s what s happening. we re being sat in the back of the bus television-style. and if pittman gets away with this and there are other cable shows that form, they re going to try it. mtv doesn t exclude black acts. what mtv does exclude is music that s not rock n roll. mtv came out with no consideration on how to infuse black music into their mix. i m just floored by the fact there are so few black artists featured on it. why is that? we have to try and do what we think, not only new york and los angeles will appreciate, but also some town in the midwest that will be scared to death by prince or a string of other black faces. interesting. okay. thank you very much. when are we going to see anybody of color on mtv, because you said music television. when are you going to start covering all genres of music?