DHB apologises, says pamphlets will be destroyed
DHB board chair Sharon Shea saw the brochure on Thursday night and found it offensive and wrong, she said in a statement. “Since last night, I have been informed it was designed by a Māori artist, and had input from Māori marketing specialists and it had gone through an approval process, including consultation with some local iwi,” she said on Friday. “However, it is clear that the process was not as robust as needed, and this design has caused offence. On this occasion, we have failed our Māori community, and we apologise. It’s not good enough.”
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