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Dolphin Entertainment, Inc : Dolphin Entertainment s The Door Welcomes Trailblazing Digital Food Content Publisher, So Yummy, A First Media Brand, To Its Roster of Lifestyle and Culinary Clients

Dolphin Entertainment, Inc : Dolphin Entertainment s The Door Welcomes Trailblazing Digital Food Content Publisher, So Yummy, A First Media Brand, To Its Roster of Lifestyle and Culinary Clients
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Walmart, so Yummy Team up on New Cooking Show With Shoppable Content

Walmart is partnering with So Yummy, the maker of viral food content videos, on shoppable recipes. This is Walmart s latest foray into next-gen e-commerce strategies, including livestream shopping. So Yummy earns 350 million monthly video views on social media, and broadcasts to 40 million homes. Walmart is teaming up with So Yummy, a media brand behind a slew of viral online food videos, to create shoppable content. So Yummy, a subsidiary of First Media, will air 10 episodes of a new reality show called Unbox d beginning on May 17 alongside the retail giant. The program will feature social media food influencers competing to cook up the best dish using pre-determined ingredients.

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Walmart partners with So Yummy, the millennial-focused food content brand, on a new cooking show that will make recipes shoppable for millions of viewers

Walmart partners with So Yummy, the millennial-focused food content brand, on a new cooking show that will make recipes shoppable for millions of viewers insider@insider.com (Áine Cain) © Provided by Business Insider Kena Betancur/VIEWpress via Getty Images Walmart is partnering with So Yummy, the maker of viral food content videos, on shoppable recipes. This is Walmart s latest foray into next-gen e-commerce strategies, including livestream shopping. So Yummy earns 350 million monthly video views on social media, and broadcasts to 40 million homes. Popular Searches So Yummy, a subsidiary of First Media, will air 10 episodes of a new reality show called Unbox d beginning on May 17 alongside the retail giant. The program will feature social media food influencers competing to cook up the best dish using pre-determined ingredients.

Sarah henrySharon rechterKena betancur viewpressBusiness insider kenaGetty imagesFirst mediaசாரா ஹென்றிகெட்டி படங்கள்முதல் மீடியா