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Clothiers bet on cooling fabrics as global temps rise

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Clothiers bet on cooling fabrics as global temps rise | HOT 96 | Today s Hit Music

Clothiers bet on cooling fabrics as global temps rise | 100 7 MIX-FM | Today s Hit Music

Clothiers bet on cooling fabrics as global temps rise

Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat. Other major companies, including VF Corp and Permira-owned Reformation, are also touting warm-weather styles made with Tencel, a lyocell fiber that textile manufacturer Lenzing says is more absorbent than cotton. The push comes as clothing retailers, whose sales dipped as

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