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Welcome To IANS Live - BUSINESS - Myntra onboards record 1 2 mn new users during its Big Fashion Festival, with 45% of overall visitors from small-town India

As customers shopped in plenty for fashion, beauty and lifestyle products during the event, the Myntra Big Fashion Festival saw over 45 percent of visitors coming from tier 2 and 3 cities. The

Myntra onboards record 1 2 mn new users during its Big Fashion Festival, with 45% of overall visitors from small-town India

Myntra onboards record 1 2 mn new users during its Big Fashion Festival, with 45% of overall visitors from small-town India
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Myntra Big Fashion Festival to go live from September 23

Bangalore (Karnataka) [India], September 14 (ANI/PRNewswire): Myntra, one of India's leading fashion, beauty and lifestyle platforms' festive carnival, Big Fashion Festival (BFF) will be Live from 23 September. This festive fashion dhamaka will witness the platform offer access to more than 1.5 million styles from leading domestic and international brands, offering products across categories like fashion, lifestyle, home and beauty and personal care. Brands have planned more than 100 new launches as part of the festive proposition, known as BFF Specials, to woo the fashion forward customers, ahead of the event. Over 6 million unique customers are expected to shop during this mega festive carnival. Besides access to numerous value offers to shop for the entire family, this edition also brings 'BFF Specials', specially curated by the respective Brands, for customers seeking trendy and fresh collections at great value. Some of the brands offering their new collections as a

E-commerce will continue to drive growth during this festive season: Experts

E-commerce will continue to drive growth during this festive season: Experts
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Day 1 of Myntra s EORS-15 witnesses 1 6 mn shoppers purchasing 3 5 mn products

The 15th edition of Myntra s flagship EORS witnessed over 45 per cent growth in site traffic over the previous winter edition, spreading cheer to 1.6 million fashion, beauty and lifestyle shoppers across the country.The company said that over 7 .

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