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13 Apr 2021
SINGAPORE, 13 April 2021 (Tuesday) – The Business Innovations Generator (BIG) Incubation Programme offered by the Institute of Innovation and Entrepreneurship (IIE) at the Singapore Management University (SMU) organised its first Brand Hackathon of 2021 at The Greenhouse, located at the SMU Connexion. (Please refer to Annex A for more information about the seven startups that participated in Brand Hackathon.)
Held on 9 and 10 April 2021, the Brand Hackathon brought together business-to-consumer (B2C) startups and designers from the branding and creative industry in Singapore to co-create compelling brand stories, re-assess the startups’ marketing message and even packaging. Guided by Christina Lim, Curriculum Director of Brand Hackathon 2021, who is also the Chief Marketing Officer (CMO) in Residence at SMU IIE, the Brand Hackathon is one of the many coaching platforms that BIG incubation programme offers.