The “#EveryoneIsPressworthy” campaign launched by TBWA\Chiat\Day New York and the Columbia Journalism Review is aimed at addressing bias in press coverage.
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Will Ferrell Sets off to Crush Electric Vehicle Loving Norwegians in GM Super Bowl Spot
The No Way, Norway film is the latest in GM s new Everybody In campaign promoting an electric future.
General Motors’ Super Bowl spot has launched days before the big game. The film by McCann Detroit/McCann Worldgroup, stars Will Ferrell who becomes understandably irate upon learning that the Norwegians are far outpacing Americans in terms of E.V per capita.
In order to take down those pesky Norwegians or as Ferrell says “crush those lugers,” he hops in his new GM Ultium battery-powered electric SUV and heads out to enlist his friends. That would of course be Keenan Thompson dressed as a pirate for his daughter’s birthday and Awkwafina.