i don t like being put into their category. wildlife trafficking is a $10 billion to $20 billion black market and with it comes all of the crime, the death and destruction anything that goes along with any black market. i worked with a group called wild aid that uses the influence of famous people, pop icons and they do these really slick ad campaigns in asia, particularly, because that s where most of the consumption is. and after ten years there s been progress already. shark fin consumption is down 28% in china just because someone like jackie chan telling you this is not good. and i don t blame the poachers funny enough. i think that the person who buys
i don t like being put into their category. wildlife trafficking is a $10 billion to $20 billion black market and with it comes all of the crime, the death and destruction anything that goes along with any black market. i worked with a group called wild aid that uses the influence of famous people, pop icons and they do these really slick ad campaigns in asia, particularly, because that s where most of the consumption is. and after ten years there s been progress already. shark fin consumption is down 28% in china just because someone like jackie chan telling you this is not good. and i don t blame the poachers funny enough. i think that the person who buys the ivory or has a bowl of shark