Published 23 December 2020
Online users are more likely to reveal private information based on how website forms are structured to elicit data, BGU researchers have determined.
Online users are more likely to reveal private information based on how website forms are structured to elicit data, Ben Gurion University researchers have determined.
The intriguing study, “Online Disclosure Depends on How You Ask for Information,” was presented at the 41st International Conference on Information Systems (ICIS 2020), held virtually this year, December 12-16. The BGU researchers’ findings convey significant implications for user privacy as well as online data capture.
“The objective was to demonstrate that we are able to cause smartphone and PC users of online services to disclose more information by measuring the likelihood that they sign-up for a service simply by manipulating the way information items (name, address, email) were presented,” says Prof. Lior Fink (pictured