Co. Down Dale Farm supplier Chris Catherwood pictured with his children on the farm
Northern Ireland dairy cooperative Dale Farm has unveiled new branding as part of a major growth strategy for the next three years.
The distinctive brand with two rolling hills, which has been used by the co-op for the last 50 years, has been redesigned to “reflect a more contemporary style” as well as better communicating its credentials as a farmer-led cooperative.
The changes will apply to both the consumer-facing brand and corporate brand and aim to protect and grow brand share as well as communicate brand purpose more clearly with consumers.