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Dale Farm unveils new look after 50 years of old branding

Co. Down Dale Farm supplier Chris Catherwood pictured with his children on the farm Northern Ireland dairy cooperative Dale Farm has unveiled new branding as part of a major growth strategy for the next three years. The distinctive brand with two rolling hills, which has been used by the co-op for the last 50 years, has been redesigned to “reflect a more contemporary style” as well as better communicating its credentials as a farmer-led cooperative. The changes will apply to both the consumer-facing brand and corporate brand and aim to protect and grow brand share as well as communicate brand purpose more clearly with consumers.

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