Saptarshi Ray, creative head, Rigi, talks to afaqs! about the recent campaign featuring MS Dhoni, and influencers like Gaurav Taneja, Kusha Kapila, Sharan Hegde and Tanmay Bhatt.
Mumbai: Rigi, a platform where creators can strengthen their communities, enhance engagement and earn money, has launched their new awareness campaign. This lighthearted campaign, written and creatively directed by Vishal Dayama and Tanmay Bhatt, produced and directed by The Rabbit Hole, stars cricketer M.S. Dhoni, spans across four films and centres on his ambition to learn