True Corporation is flexing its muscles by bolstering brand perception for all consumers' lifestyles through five strategies, amid intensifying competition in the market.
True Corporation, the new company formed by the merger of True and Total Access Communication (DTAC), has vowed that customers of both brands will automatically receive cross-company privileges and other benefits from the tie-up.
True-Dtac merger edges closer to completion datacenterdynamics.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from datacenterdynamics.com Daily Mail and Mail on Sunday newspapers.
Merger details unveiled in the final lap of the planned amalgamation of True Corporation and Total Access Communication (DTAC) suggest DTAC's parent, the Norwegian firm Telenor, may want to serve as a passive or strategic investor rather than run the day-to-day operations of the new firm a sign of a soft exit from the Thai market.