The initiative aims to resolve the ongoing unemployment crisis among migrant workers.
28 Jan, 2021 - 02:01 PM IST | By indiantelevision.com Team
MUMBAI: Big Ganga has partnered with Lowe Lintas for a social initiative -
KaamWapasi, which aims to resolve the ongoing unemployment crisis among migrant workers in India as a result of pandemic-induced lockdowns. The channel has roped in one of the most recognisable faces in Bhojpuri entertainment, Dinesh Lal Yadav a.k.a Nirahua as a brand ambassador for the initiative. With a fandom that runs into millions, the superstar will lead the campaign from the forefront and encourage participation from migrant workers in states like Bihar, Jharkhand and Uttar Pradesh, urging them to get back to their choice of work. The campaign is split into brand awareness as well as advisory part including tutorials which will help viewers extract the maximum potential of the platform. Built upon the premise of restoring the prid
Big Ganga partners with Lowe Lintas for âKaamWapasiâ initiative to help workers get back to work with dignity
The tech platform will help migrant workers get back to work and assist employers with access to a pool of available workers Delhi, January 19, 2021
Bhojpuri general entertainment channel Big Ganga has joined hands with Lowe Lintas for the KaamWapasi initiative that aims to resolve the unemployment issue among migrant workers in India.
Supporting migrant workers in these testing times, this one-of-a-kind tech platform will help them get back to work and assist employers with access to a pool of available workers.
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The initiative assists workers to get their choice of work.
18 Jan, 2021 - 03:13 PM IST | By indiantelevision.com Team
MUMBAI: Amidst the many problems and challenges that the pandemic brought forth, being left without a job that adversely impacted millions of people. The pressing issue of a depleted workforce is affecting not only a host of industries across sectors, but also a host of folks who depended on them. To this end, Big Ganga has joined hands with Lowe Lintas for the KaamWapasi initiative which aims to resolve the issue of joblessness amongst migrant workers in India.
Supporting migrant workers in these testing times, this one-of-a-kind tech platform will help them get back to work and assist employers with access to a pool of available workers. Big Ganga will leverage its extensive presence in the region to create awareness in the job market and reduce the unemployment gap through customised interventions. The initiative urges workers to call on
Lowe Lintas has shaped its communication around the core insight that the key assets Kirloskar seeks to build are smiles, by enriching the lives of people across the globe
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