Two agencies were given one brief: launch the BBC series This is Going to Hurt to screens. Here’s how the two approached the task, with remarkably similar results.
New trailer for the BBC celebrates the broadcaster’s creativity
At a time when criticism of the BBC feels more intense than ever, the broadcaster has put together a two-minute film to remind us all of the quality programming it delivers 06/01/2021 8:56 am
Television has become a vital commodity over the past year, for entertainment, community and information while we’ve all been confined to our homes. As we enter another lockdown in the UK, it will no doubt continue to provide much-needed sustenance in getting us through the dark winter months.
In recognition of this, and its general place in our culture, the BBC has released a trailer promoting its wares, featuring clips of everything from Eastenders to I May Destroy You, Strictly Come Dancing to CBeebies.