Festive Marketing: While the great migration to get home to families is well known, the lunar new year celebrations also create some interesting categories, sub-categories and merchandising options that drive brand preference and brand conversions.
A Grab ride or a free concert? Taking to TikTok on Wednesday (Feb 14), user Poodsot sent a "special shoutout" to her private-hire vehicle driver for making her day. In the 22-second video, the driver was seen serenading the woman with his guitar at a red light, with a rendition of Francis Yip's The Bund (also known as Shanghai Tang)..