Deal marks first time the two global brands have collaborated BEIJING, Sept. 26, 2022 /PRNewswire/ Universal Music Group for Brands (UMGB China), the global brand partnerships division of Universal Music Group (UMG),today announced that it has signed an agreement with leading carmaker Shanghai General Motors Buick (Buick)for a first-of-its-kind collaboration that will see the companies launch a new original musical project inspired by the carmaker, titled "Guang Zhi Suo Xiang (Where Light Lives)". The song has been released globally on Republic Records China. The iconic automobile brand officially debuted the song during its "2022 Buick Owners Day" event in late August, with the highly anticipated music video released on September 5th, performed by Buick's newly announced "Friend of Buick Brand", renowned Chinese musical performer Liu Lingfei (Liam Liu). The song, entitled "Guang Zhi Suo Xiang (Where Light Lives)", is dedicated to Buick driv