Perplexed. Its a guy who is handpicking great content from around the world about the middle east to help explain it to normal people without all the hype. Thats a really big deal. That idea that that person is forming a new node in the web with a collection of all this great content. So for publishers its important to think about that. That person could be in this case of flipboard but they might be on facebook or twitter or all the above. Thats how the web works now. The research in august, the average u. S. Smart phones user downloaded zero apps per month. In a world, how do you reach new users when people are not using, or not downloading new apps . And in many cases are using only a handful of apps . The good news is there are literally billions of apps being downloaded. Definitely people downloading apps. So we have, for example, 250,000 new users every single day on flipboard that are coming in and setting up flipboard. So people are definitely still downloading but i also think