Will Western snobs ever take Asian wines seriously? Grapes from China, India, Japan and Korea could be the drinks trend of 2021 – Maharashtra’s Sula Wines once sold one million cases in a year Elizabeth Kerr Sula, from the state of Maharashtra, India, is a forerunner in the potentially enormous Indian market that is only just discovering wine. Photos: Sula Wines
As popular as wine is across the globe, as much a part of everyday life as it is in many locations and as accessible as it has become, there are still pockets of chauvinism among wine aficionados - resistance to change, to usage and to new players. Despite technology and consumer attitudes evolving to make wine more approachable, it s still difficult to convince a California wine fan to sample a Viognier from Texas. That challenge grows exponentially the farther you get from so-called traditional wine regions. It is within this climate that Asian wine producers, led by China and India, are working to