Bisleri s new campaign draws teachers ire on social media
Wed, Apr 28 2021 21:42 IST |
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Bisleri s new campaign draws teachers ire on social media. Image Source: IANS News
Jaipur, April 28 : Bisleri has recently rolled out its new campaign Samajhdaar Bisleri Peete Hai which is not going down well with the teachers community of Rajasthan and Gujarat, who are openly criticising the campaign with a hashtag #BoycottBisleri, accusing the company of insulting the teachers with this ad.
While the company shows a teacher and a camel aiming at reinforcing consumers trust and raise awareness about the difference between the original Bisleri and counterfeit alternatives in the market, the teachers on social media are pouring their heart out alleging that such advertisements are not acceptable as they degrade the nobility of their profession.