Friday, 30th April 2021, 3:26 pm
As the country gets ready to cast off the video calls and come together again over the welcome sound of clinking glasses and conversation, Aperol is celebrating the joy of reconnection with 100,000 Aperol Spritz –
gratis.
The gesture comes as industry research suggests that catching up with friends is the top reason people will be visiting hospitality venues when they reopen1. Reuniting with those we love for that first refreshing drink to kick-off the evening and reconnect is at the heart of the Aperitivo culture, that Aperol has been synonymous with for more than 100 years.
Which is why, as the nation enjoys its first taste of face-to-face reconnection for nearly 100 days, Aperol is marking the moment in true Italian style. Simply share a pair of Aperol Spritz with someone who matters, and Aperol will pick up the tab for one of them.
Together Again: Aperol creates 100,000 moments to reconnect with an Aperol Spritz on them
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