Storms today announced its strategic partnership with
Smartie Pants to bring the Smartie Pants ad revenue management Software-as-a-Service (SaaS) solution to mobile game developers around the world.
Smartie Pants is an AI-powered solution that allows mobile game developers to increase their eCPM
[2] by up to 87% by enabling automated waterfall and bidding optimisation using machine learning algorithms.
Smartie Pants maximises the value of in-game ad inventory by working as an additional layer to ad mediation platforms. (Credit: Storms)
The partnership between Storms and Smartie Pants will see the former steering the commercialisation of the
Smartie Pants solution globally, while the latter will remain committed to bringing new improvements to the solution, as well as managing customer success and expanding the solution compatibility with more ad mediation
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Jetpack Joyride can be played instantly starting April 2021
SINGAPORE and BRISBANE, Australia, March 9, 2021 /PRNewswire/ Hyper-casual mobile game (HCG) publisher and social instant-play gaming company, Storms today announced an exclusive partnership with
Halfbrick Studios, an Australia based indie game developer, to convert popular mobile hit games –
Jetpack Joyride – into social instant games format with original core gameplay and assets.
While smartphone penetration rate continues to rise in the developing world, mobile internet connectivity access levels remain below a third
[1] for the emerging markets. Storms mission of making mobile games accessible to 7 billion mobile users worldwide
[2] means that for the first time, the poorly connected demographic within emerging markets get to access top marquee games, whereas the young and older demographics from developed markets with digital literacy gaps can play games on a web platform without ha