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Hook lines of ads stay with people, thereby giving brands a chance to be a part of people s memory : Keigan Pinto of FCB Ulka

On day three of Goafest 2022, Pinto conducted a workshop talking about the importance of music in advertising

Goafest 2022: How to ensure equal participation of women in workforce

Facilitated by Rohit Ohri, Chairman & CEO of FCB India, the chat brought forth the take of industry leaders and experts on the question of providing equal and just opportunities for every gender

Concept can be same but the storytelling/idea should be as per the format of the medium: Kash Sree

Sree shared some of his most interesting works and how he came up with the concept for them at a session held on day three of Goafest 2022

Spending on performance marketing as a young brand is not a great step for brand building: Sugar s Vineeta Singh

On day one of Goafest 2022, Singh, Co-founder and CEO, Sugar Cosmetics spoke about the importance of brand building for young brands and more

Short-form is now the main form for advertising: Simran Gaglani, National Lead, Brand Solutions

On day two of Goafest 2022, masterclasses by various social media platforms were held, a team from Moj & Sharechat shared how regional content creators are thriving and will become the future of content creation in the coming years

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