On Mother’s Day, EBM and BBDO Pakistan have launched a campaign that transforms a societal view of blaming mothers into empathizing with them through one of EBM’s leading biscuit brands, Gluco. The idea was conveyed through a very clever “flip” of a commonly asked question in Urdu: “Kaisi maa ho?” (
English Biscuit Manufacturers (EBM) participated in the Gulfood Exhibition 2022 where its vibrant and dynamic pavilion impressed international visitors and buyers, who left the pavilion with a stronger desire to learn more about EBM's brands and aspirations to grow their business internationally.
EBM Advocates Inclusivity As a Consecutive Sponsor of SOP Unified Marathon
National
March 3, 2021
Islamabad: Pakistan’s leading biscuit brand, EBM, the makers of Peek Freans has been consecutively supporting the Special Olympics Pakistan’s Unified Marathon since its inception. With this partnership EBM aspires to promote tolerance and inclusion of people who are differently abled or have intellectual and physical disabilities.
This marathon is quite favored for being Karachi’s biggest initiative for its prominent inclusion and empowerment of the differently abled. It is held every year to help spread awareness and to encourage others to understand people with such disabilities. The event took place at Emaar Cresent Bay in Karachi.