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Dating apps are teaming up with the Government to encourage members to get vaccinated (/PA)
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Tall, dark and vaccinated could be the new dating app bio of choice as part of a new campaign to boost the uptake of Covid-19 jabs.
Dating brands including Tinder, Hinge and Bumble have teamed up with the Government to encourage their users to get coronavirus vaccines.
From Monday, the brands will add new features to their apps and websites allowing users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated.
First came the idea of making Covid vaccinations mandatory to go to the pub, while Israel offered free pizza and beer with a shot. Now UK officials have hit on what they hope is an even more persuasive reason for young people to get their jab: more chance of getting a date. In an eye-catching policy coinciding with the rollout of vaccinations for the under-30s beginning this week, the Department of Health and Social Care (DHSC) has teamed up.
People looking for love online will be able to see whether their potential match has been vaccinated against coronavirus from today in a Government bid to drive uptake.