Gulmarg, Kashmir's renowned ski resort, faces a tourism crisis as a viral video reveals unprecedented snow shortages due to a prolonged dry spell. The region, typically bustling with tourists, experienced a 70 per cent drop in arrivals in 2024. The absence of snow not only disappoints winter enthusiasts but also affects the livelihoods of locals dependent on tourism. Tour operators, guides, and skiers are grappling with the fallout, some forced to seek alternative employment. The situation underscores the vulnerability of Kashmir's economy, heavily reliant on tourism, as cancellations surge, hotels remain empty, and once-thriving streets fall silent amid an unusual winter.
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