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The Saudi Fashion Startup Using AI to Change the Way We Shop

The Saudi Fashion Startup Using AI to Change the Way We Shop
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Shahad Geoffrey — the Saudi entrepreneur changing how we shop

DUBAI: Saudi entrepreneur Shahad Geoffrey is reinventing how women in the region shop. In 2020, she launched her AI-powered personal-styling platform Taffi, in partnership with her cofounder Dio Chen. The idea behind Taffi was to democratize personal styling, which is often associated with high net-worth individuals, and make online shopping a more personalized and seamless

KAUST Dear AI campaign targets gender bias in AI, profiles Saudi women in tech

THUWAL, SAUDI ARABIA, March 8th 2023 / Sciad Newswire / King Abdullah University of Science and Technology (KAUST) is launching “Dear AI,” an International Women’s Day campaign and hackathon to tackle gender bias and the under-representation of women, Saudi and Arab people in AI software.  A recent KAUST search of a.

Style Through the Screen

Saudi FashionTech is on a roll. When we walk down pop culture memory lane, no movie did style like the 1995 cult classic Clueless, where the main character chooses her.

Who s Who: Shahad Geoffrey, founder and CEO of Taffi Inc

Shahad Geoffrey is the founder and CEO of Taffi Inc., a fashion technology startup backed by a venture capital firm. She is building the first styling platform in Saudi Arabia with a vision to create a global fashion brand that creates possibilities for the unnoticed to become mainstream. The platform connects stylists with consumers and fashion brands. It also creates

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