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The next generation has an altruistic streak, leans towards philanthropy now more than ever
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Last Updated: Apr 08, 2021, 08:35 AM IST
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India s appetite for giving has radically increased during the pandemic - 85% respondents plan to increase their giving, with 74% more inclined to contribute to local communities.
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NEW DELHI: Families in India have shown great traction in their philanthropic actions over the last year as they deployed both short-term relief funding as well as longer term grants to non-profits in the face of the coronavirus pandemic and the momentum is likely to continue this year as well, says a report. Dasra, a strategic philanthropy foundation, on Wednesday released the top ten philanthropy trends for 2021, as per which, family giving is expected to witness an increase in 2021.