LAHORE : A mega show of art and craft launched at Coopera Art Gallery on Saturday under the title of Visual Soliloquy.Senior students and artists of Institute of Art & Design, University of.
Photos: Amjad Rasheed
“We’re not doing enough for our next generation,” Shaikh Amjad Rasheed tells me as our tea arrives. “We have a rich history of films and filmmakers, who unfortunately very few know about and even fewer appreciate today.”
Rasheed is the Chairman of the IMGC Group of companies (producers of edible oil brands, textile manufacturing mills, soaps, detergents, etc) whose media label, Distribution Club (DC), produces and distributes a lot of Pakistani motion pictures.
In fact, DC doesn’t say no to movies at all. Good, bad, ugly, atrocious, they all eventually find a distribution partner with DC, because Rasheed can’t say no to filmmakers. He once told me that if he doesn’t support Pakistani movies, who will? The least he can do is get them to the screens. Whether they work or not, that’s their own kismet, he says.