FSB upgrades gamification capacity with Captain Up Share
Captain Up, in a bid to boost its burgeoning online sportsbook and casino offering.
The partnership will allow operators powered by FSB’s full tech-stack solution to maximise customer activity and drive loyalty through the use of gamification, behavioural psychology and smart social tools.
“We aim to push the boundaries of innovation in igaming with features such as progressive jackpots, social tournaments avatars and smart promotions,”
Uri Admon, chief executive officer at Captain Up, said of the partnership.
“Captain Up is dedicated to maximising engagement, providing personal, gamified tools, analysing multiple data points, reacting with relevant feedback, supporting various KPIs and adhering to the dynamic regulatory guidelines in markets around the world. We’re excited to be offering our products to operators via FSB.”