season unfortunately. because of the competition from sgron line and not the bricks and mortar? you hit it. you re seeing a lot more shopping online and it s very tough to be in business. these studies are fascinating. they say baby boomers, they spend an average of $738 now during christmas. generation x, they ll spend the most, $847. baby boomers are older, i m sorry, generation x is 30s to 40s. it s amazing. $847 on average. i don t know where they re getting the money from. i don t know where my daughter gets it but she shops online and somehow she has money, i don t know where she gets it. she gets it from bank of daddy. there s a little scheme between my wife and daughter, i know it. they re spending money. i hope everyone s spending money. i hope the economy does well. it s going to be a tough beginning of next year for some of these retailers.