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For those familiar with fashion lingo, MFW started out life as an acronym for Milan Fashion Week, followed by one for Modest Fashion Week, shows of which have taken place in Dubai, Jakarta, Istanbul, London and Miami.
But there’s a different MFW launching next week: Modest Fitness Week, which will take place online from Monday to Friday, December 14 to 18.
Modest Fitness Week is the brainchild of Abdiya Iman Meddings, founder of Moowda, a social network for modest fashion launching in 2021.
“We’re focusing on a part of society that is often overlooked [in the fitness arena], and tailoring an event for them, by them,” Meddings, who lives in Spain, tells