KITCHENER Two Waterloo Region businesses have found ways to adjust to the online-centric world of business during the COVID-19 pandemic and are now doing better than they ever have. The Sew Rustic in New Dundee and The Kitchener Academy of Music have both taken advantage of online sales and marketing in order to continue operating. Sarah Tielman, the owner of the soy candle company, sold her candles in stores big and small before the pandemic. With the latest shutdown, she says she’s focusing all her energy on social media. “I basically marketed my items through their channel,” said Tielman. “I really dove into everything social media, everything, and got out of my comfort zone.”