EXCLUSIVE: In Largest Deal Yet, Estée Lauder to Acquire Deciem at $2.2B Valuation
Women s Wear Daily (WWD) 2/23/2021 Allison Collins
The Estée Lauder Cos. Inc. has agreed to buy a majority stake in Deciem, the parent company of popular skin care brand The Ordinary, at a $2.2 billion valuation.
Lauder owns a 29 percent stake in Deciem after investing in 2017. Under the terms of the deal, Lauder is paying $1 billion to increase its ownership position to 76 percent, valuing the company at $2.2 billion. In three years, Lauder plans to buy the rest of the company at a to-be-determined valuation.
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