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Climate Campaign Meltdown Flags Wins ADC Talent Award Grand Prix at ADC Germany

Awards and Events 31 Add to collection In total Serviceplan Group wins 21 awards at Art Directors Club Germany 2021 Meltdown Flags, a campaign created by Serviceplan Group with METER and Moby Digg, to raise awareness of melting glaciers, has been awarded an ADC Talent Award Grand Prix, as well as one gold, three silver and 16 bronze awards at the ADC Germany 2021. Meltdown Flags is a climate data initiative that visualises the effects of global glacier retreat by reducing the amount of white in the flags of countries with glaciers.  In total, Serviceplan Group won 21 awards at the ADC Germany: one grand prix, one gold, three silver and 16 bronze. Meltdown Flags was ranked 5th most awarded campaign overall.

High Five: Australia

April 23 2021, 11:49 am | BY Ricki Green | No Comments Aussie expat Jason Romeyko is a curator of stories across multiple platforms. Forged as a writer at Saatchi & Saatchi in 1993, he spent 23 years bouncing around the world before joining the Munich-headquartered Serviceplan Group in 2016 as worldwide executive creative director. Since then, Jason has continued to add to his awards cabinet, and devised the philosophy of ‘ÜberCreativity’, which he describes as ‘a higher form of innovation, which happens when diverse disciplines, talents, cultures, media and technologies collaborate and interplay in real-time.’   Despite many years of working abroad, Jason passionately follows and applauds the work made Down Under. As budgets are not as generous as other markets, for years the Australian advertising and production industry excel at bang-for-buck brand building which generates big conversations. As someone who speaks seven languages, Jason thankfully chose English

Serviceplan Supports European Market Entry of South Korean Air and Water Purifier Coway

Serviceplan Supports European Market Entry of South Korean Air and Water Purifier Coway
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Hakuhodo President & CEO Shuntaro Ito shares his views on how the network continues to meet new challenges outside of Japan

April 8 2021, 9:59 am | BY Kim Shaw | No Comments In an increasingly borderless world, Hakuhodo is strengthening its overseas operations and enhancing its ability to respond to clients around the globe. Currently Hakuhodo has more than 105 overseas offices in 19 countries and regions.   In this interview Shuntaro Ito, who was appointed as President & CEO of the Hakuhodo International from April 2021 shares his insights on the global operations of the network. He is responsible for the entire overseas Hakuhodo business. Collaboration with global partners Until March, Ito’s primary mission was to expand Hakuhodo’s business in Greater China, Europe and the United States, and to enhance the capabilities of those offices. Moving forward, he will be in charge of the entire overseas business, including the ASEAN region. However, while the scope of his role has expanded, Ito says his fundamental stance on the importance of strengthening each region within the Hakuhodo Group

Xbox Integrated Advert By Serviceplan: Gaming for Everyone

Description Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.

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