When we acquired that book Jonathan Karp down here, and ask if there was anything we could do for the ebook specifically and we brainstorm and some ideas and talked about when the right time to act on those ideas might be but we were thinking of that as a Digital Product from the very beginning. My role is National Media in partnership with the communications team. What is an effective Media Campaign . Where do you go . Depends on what the book is and it depends on what the potential for the book is. There is what i think the best topdown campaigns which are campaigns like Hillary Clintons which begin with National Media and breakout from there. A few big hits generate a number of things that create themselves. My role with the clinton title has been to work on the marketing side of that which involved a website for the book dedicated to the book, Facebook Page, production of promotional videos, the release of content on the web. At my role up to now has been the Digital Marketing role
Common sense solutions for a stronger america. No cursing, chewing gum or walking out. And im happy to sign my book at the end, in case i ever amount to anything, you can sell it on ebay for twice the price. Testing, testing. Good. We ask that you use the microphone located to your right at the front of the auditorium. If you want to watch this program again, our coverage will air at 11 00 central time on saturday and sunday, tonight and tomorrow. Keep the spirit of what fest going all year with a subscription to the journal, the premium book session. We are introducing a new digital bookstore through our could be in books apps. Take one of the promo cards you were handed out and provide information about the apps and access to special book deals. Bothell we begin todays program silence your cellphones and turn your cameras flash but feel free to take photos and posted twitter, instagram and facebook with the hash tag printers row. With that being said please welcome cal thomas 11, the
Sides have called for demonstrations after fridays prayer. Egypts government has authorized the use of deadly force against protestors who target police or government buildings. The death toll from wednesdays clashes has officially surpassed 600 and it continues to rise. My brothers number here at this makeshift morgue is 261. I know at least theres 261 bodies here. Reporter theres concern among many in the world that the violence in egypt will spread. The u. N. Security council met here in new york last night and was briefed behind closed doors. There was a common desire underneath to stop violence and to advance national reconciliation. Reporter president obama condemned the governments decision to crackdown on protestors and he announced the u. S. Would cancel biannual military exercises with egypt that date back to 1981. Our traditional cooperation cannot continue as usual when civilians are being killed in the streets and rights are being rolled back. Reporter one thing the u. S.
Rage. Thousands of Muslim Brotherhood supporters pour into the streets. Authorities have told riot police they can use deadly force to protect themselves and key state institutions. Our tra diditional cooperati cannot continue when civilians are being killed in the streets. The Washington Post found the National Security agency breaks privacy rules and oversteps legal boundaries thousands of times a year. Still a mystery, what cautioned the u. P. S. Cargo plane to crash in birmingham . Federal investigators say theres no evidence the plane was on fire or suffered engine problems. A strong earthquake in new zealand this morning. No injuries are being reported. A greatgrandmother claims bob filner forced her to kiss him. I feel the right thing is for you to go. Hannah anderson didnt say a word as she arrived at a fundraiser for her family. A woman suspected of shoplifting mailed a break for it across a highway. Police are still looking for her. A chinese zoo tried to pass off a dog as an
Of 68. Two days ago 67. Yesterday 69. This is right where you should be. A little stronger delta breeze well see if that holds. Most locations say calm conditions. A low is form. Its forming. The question is when will it get here . It may not get here until monday. If that is the case, there could be toast any conditions. Morning fog. Mostly sunny. A few high clouds. Muggy and warm out there. Temperatures 60s and 70s coast and bay. 80s to 90s inland. Not much changing. Here is sal. Steve, good morning. Happy friday to you. Right now traffic is moving along pretty well around the bay area. As we start off the commute at the bay bridge toll plaza. Westbound. It is light. There are no problems on the bridge and some of the road work that was there earlier is gone. There are no major problems on the lower deck either. This is a look at interstate 880 in oakland. Both directions moving very nicely. If you are driving into Livermore Valley westbound 580 so far so good. We had an earlier acci