Serta (Thailand) Co., Ltd. joins with Chic Republic PLC or CHIC, one of Thailand's largest home fashion stores, to launch "Serta®", a global bedding brand. It intends to enter Thailand's premium mattress market by highlighting an innovative manufacturing technology from the US and achieving high-quality sleep aesthetics in response to health trends. The "Serta®" will make its first release in the Chic Republic. Together with Serta (Thailand) Co., Ltd., CHIC ensures its capacity to grow and expand its consumer base.
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