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South Africa Is Having a Romcom Revolution—which Smashes Stereotypes about African Backwardness

Romcom revolution: Black romantic comedies steal the sh

Romcom revolution: Black romantic comedies steal the sh
dailymaverick.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymaverick.co.za Daily Mail and Mail on Sunday newspapers.

South Africa s romcom revolution has reimagined Joburg

When Netflix went live in South Africa , the streaming platform became a game changer for the country s film and television industry.  During this period, the black romantic comedy genre gained popularity in South Africa.  Set in Johannesburg’s upper-class cityscapes, the films portray affluent, heterosexual black characters falling in love with each other.  Netflix went live in South Africa on 6 January 2016. The arrival of the subscription-based content streaming service was a game changer for the country’s film and television industry, as it had been for other countries. At about the same time – in 2015 and 2016 – there was another turning point for South Africa’s film industry: the arrival of a new, commercially successful genre, the black romantic comedy.

South Africa s romcom revolution and how it reimagines Joburg

Netflix went live in South Africa on 6 January 2016. The arrival of the subscription-based content streaming service was a game changer for the country’s film and television industry, as it had been for other countries. At about the same time – in 2015 and 2016 – there was another turning point for South Africa’s film industry: the arrival of a new, commercially successful genre, the black romantic comedy. For the first time, the country’s black filmmakers were able to make an impact at the box office – and go on to licence their films to streaming platforms. In South Africa, Netflix signalled the turn to streaming for watching films and television series. Despite a recent slowing of subscriber growth, Netflix has over 200 million paid subscribers worldwide. These numbers – and the way streaming services are reshaping content production, distribution and consumption – represent the most radical change in the film industry in recent years.

South Africa s romcom revolution and how it reimagines Joburg

South Africa s romcom revolution and how it reimagines Joburg
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