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direction and signal. when you have a country with 10% unemployment it s not a laughing matter. when you have a potential war coming in iran, you have serious business out there. you ve got world conditions that get shaky sometimes like earthquakes. you re responsible for dealing with katrina. you re responsible to be the first responder. this is serious damn business. and can you run for office and be a jokester? i m serious. i don t want to put a cloud overhead but can she go both directions? i don t know if she can but i think you have to be able to laugh at the human condition to make a connection with the voters. that s very important and yet you have to have a serious side and come across with a little gravitas also. is she doing it? she s not running for president right now. she s sarah, inc. get the serious part first. you re a very serious, heavy person. then you use all the humor. once you ve established that. her problem is she has to establish the gravity part first

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