Billionaire Mukesh Ambani's Reliance is tying up with LVMH-owned Sephora to operate the beauty chain's stores across the country and help expand Sephora's presence in the country's fast-growing beauty and cosmetics market.
In a bid to redefine the future of beauty retail, Sephora has opened its second 'Store of the Future' on East Nanjing Road in Shanghai. Alia Gogi, the President of Sephora Asia, believes the brand is pioneering a new direction for retail that prioritises experience above all else.