SDC tapped into the popularity of Nintendo’s Animal Crossing: New Horizons
It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors.
The Covid-19 pandemic has decimated the tourism industry and recovery will take time as mass international travel will not return in any significant way any time soon. The pandemic has also irrevocably changed consumer behavior and spending patterns.