Not just politicians, online advertisers too are recognising the value of Indian Americans
In an interview, Senthil Govindan, the CEO of online advertising company Datawrkz, describes how companies and states are strategically targeting the community. Gabrielle Lurie/AFP
It was still February of last year, months before soapboxing by the two candidates reached a fever pitch. Donald Trump, recognising the importance of Indian American voters to his re-election chances, launched a five-figure digital ad buy targeting them. Not to be left behind, his Democratic rival Joe Biden too poured in the greenbacks. The ad blitz by the two competing campaigns was testament to the clout of the community that is among the wealthiest and most educated of all immigrant groups in the US.
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NEW YORK, Jan. 21, 2021 /PRNewswire/ Continuing its mission to fix the broken data broker model,
Narrative the Data Streaming Platform that makes it easy to buy, sell, and win today announced the launch of its
Universal Onboarding app. This new offering represents a paradigm shift in the industry: a fully self-service solution for data onboarding, allowing users to match offline customer data to digital identifiers in minutes, without the need for technical expertise or significant upfront commitments. The app provides an alternative to traditional onboarding services characterized by a lack of visibility or control over data sources, slow turnaround times, and inflexible pricing models.