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Research Profile: Professor Aradhna Krishna

The research of Aradhna Krishna, Dwight F. Benton Professor of Marketing, has significant implications for academia and business, creating a new field of market

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Sensory Marketing: Engaging the Senses for Memorable Brand Experiences

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5 brands harnessing sensory marketing with in-person experiential

We explore a raft of brands that are bringing new levels of immersive experience into their latest experiential activations

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