part trying to actually get republican support. some of his challenges are to get money as well as endorsements from republicans. jose by going first, he can get media buzz. doesn t seem like cruz is worried about republican endorsements any time soon. don t seem to be his m.o. you ll hear him speak about the principle of liberty, why that s fueling his campaign. makes sense thematically. the religious aspect of his campaign how social conservatives will be important part of that in order for him to win, but really ted cruz the challenge that he is going to face he has to win two primaries. we have been talking about jeb bush, scott walker emerging rivalry for the establishment portion of the party. the problem cruz confronts is he