Parfums Christian Dior chooses Hainan island to boost travel retail business
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Hainan island, off southern China, to unveil its World of Pure Beauty pop-up last October and to launch their latest beauty innovation, Dior Capture Totale Super Potent Serum.
With its sea resorts, the island has been center stage in the luxury and travel retail world for the past several months. Once the Covid-10 crisis had been brought under control in China, many people had travel on their minds, but most overseas luxury destinations were closed. Hainan Island then emerged as one of the few possible destinations.