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Meals on Wheels engages neuroscientists and a master pastry chef to create a birthday cake that s good for your brain via Common Ventures

To celebrate the 70th anniversary of the much-loved community care provider Meals on Wheels NSW, advertising agency Common Ventures has developed an innovative campaign designed to shine a light on the widespread issue of cognitive decline with an ‘Unforgettable’ brain-friendly cake. A birthda

Brain-Friendly Cake Highlights Cognitive Decline Issue

Brain-Friendly Cake Highlights Cognitive Decline Issue
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Meals on Wheels NSW shines light on cognitive decline with The Unforgettable Cake , via Common Ventures

Meals on Wheels NSW shines light on cognitive decline with The Unforgettable Cake , via Common Ventures
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Meals On Wheels & Common Ventures Create Unforgettable Cake - A Birthday Cake That s Good For The Brain

Meals On Wheels & Common Ventures Create Unforgettable Cake - A Birthday Cake That s Good For The Brain
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New trial aims to reduce frailty and improve mental health by connecting older Australians and preschoolers

Date Time Share NeuRA New trial aims to reduce frailty and improve mental health by connecting older Australians and preschoolers In an Australian first, scientists will today begin a pilot trial bringing together older adults and preschoolers to assess the mutual health benefits of intergenerational activity, such as reducing frailty and depression. Inspired by the award-winning ABC series, Old People’s Home for 4 Year Olds, the Intergenerational Integration Initiative will see older adults and young children engage in a structured series of investigative, artistic and educational activities together. Evidence suggests these planned intergenerational activities might reduce frailty and improve mood and thinking skills in the older adults, and also improve empathy and language development and reduce age stereotypes in the younger participants.

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