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2024 PPC budgeting: How to plan and secure your ideal budget

2024 PPC budgeting: How to plan and secure your ideal budget
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Kerri amodioSummer olympicsGoogle performanceGoogle performance plannerPerformance plannerSearch engineSenior digital advertising managerClosed loop

Why strong Google Ads creative is THE priority for advertisers

Why strong Google Ads creative is THE priority for advertisers
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Kerri amodioGoogle marketing liveAds creative studioCreative studioBumper machineYoutube bumperPerformance maxYoutube shortsSearch engineSenior digital advertising managerClosed loop

5 tips for capturing more enterprise-level leads with B2B search

Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.

Kerri amodioGoogle adsMicrosoft adsLinkedin website demographicsWebsite demographicsGoogle analyticsSearch engineSenior digital advertising managerClosed loop

5 best practices for tracking offline conversions in Google Ads

Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.

Kerri amodioGoogle adsMeeting scheduledSearch engineSenior digital advertising managerClosed loop

How to create, analyze and optimize Dynamic Search Ads

Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions.

Kerri amodioDynamic search adsKeyword planner toolSearch adsDynamic searchMaximize conversion valueSearch engineSenior digital advertising managerClosed loop

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