The chain has considered cheese curds and country fried steak.
Wendy s
The latest innovation is the Bourbon Bacon Cheeseburger, introduced early in May to kick off National Hamburger Month.
In any given year, Wendy s sifts through hundreds of innovative ideas, according to Senior Culinary Specialist Chris Johnson.
The pipeline, which can be overwhelming at times, is driven by the culinary team immersing itself in the trends around the industry, and experiencing menus served in all aspects of foodservice. After that, the objective is to bring a list of notes back to the kitchen and form a concept that works for the Wendy s consumer.