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FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard

Inflation and other geo-political reasons can have a sizable impact on the gross margins and also the sales volume of leading companies, and with this some are also planning to curtail their ad spends in the coming festive season by up to 40%

Advertising on Netflix AVOD: A new frontier for brands

HUL s move on ads aimed at kids could lead to more responsible advertising

HUL s move on ads aimed at kids could lead to more responsible advertising
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